We have been witnessing a mobile revolution

Smartphones have edged their way into the mainstream, appealing to young and old alike. Their success opens up all sorts of opportunities for digital mobile business. In particular, a number of new value propositions and business models have been created and tapped into new markets.

Mobile services are disruptive in nature, as they make information and entertainment available regardless of time and space.

Some of these business models have fundamentally changed customer expectations towards new and existing services. People don’t care if they experience your brand through laptops, mobile phones, customer services or stores, they will expect to be offered a consistent service through all touchpoints.

With this in mind, we like challenging our customers by asking four questions:

• What are the business opportunities for your brand?
• Who are your customers?
• What touchpoints should you use to reach them?
• Can you leverage existing resources or partnerships?

Defining value propositions can give you a hard time, given the wide range of opportunities available in the mobile space.

We help our customers in creating a clear, articulated vision. This enables them focusing on the things that really make a difference to their business and customers.

How do we make it happen?

Our mission is to create clear, fluid and useful cross-channel experiences for mobile native apps, mobile web sites, mobile web apps, interactive TV and beyond.

Our favourite recipe is to identify the right people in terms of knowledge of the business and market opportunities and match them with user experience and service design leaders.

We then facilitate design workshops where customer needs, user journeys, business models and touchpoints are identified and explored.