Closet Swap is a free, online fashion community site and application commissioned by Channel 4 Education, which allows teens to share clothes with their Facebook friends. Aimed at 14 – 19 year-olds, the app encourages users to upload pictures, tag existing Facebook photos, and build an online closet which they can share, swap and even customise, massively increasing the size and variety of their wardrobes without burning a hole in their pockets. Users can also send a Fashion SOS from their phone to their Facebook wall to ask if anyone they know has that perfect little black dress or pair of leopard skin heels to lend for the weekend, and show off their best pieces for when the time comes to return the favour. To reward the goodwill, users are awarded kudos and higher rankings on leader boards the more they swap.
There will be an opportunity to find vintage and charity shops based on users location, and posts about sustainable fashion on the go. Users will learn how clothes are made, where they come from, who the top designers to look out for are and what the environmental as well as socio-economic impacts are of buying vintage, designer or high street. Closet Swap is already proving popular with stylists and designers.
We helped Inensu designing the online touchpoint of Closet Swap. Our work included the Design Workshop, Information Architecture and Interaction Design.
Closet Swap website